It was a beautiful Friday, not too cold, not too warm, and there were no signs of approaching misfortune. The probationary period was almost over and everything looked cool, but boss invited my little brother to talk and unexpectedly, for some particular reasons, he needed to leave the job.
There was no drama, no tears, only a shock. What's next?
Well, he found a new job... on Monday. From five resumes he sent out early on Monday morning, four lead to calls and one of the interviews he had later that day, brought him a new job in a field, he loves to work – street wear fashion.
It might sound like a short fairy tale with a happy ending, but it isn't as mystical as it sounds. There was no luck and no success, only a measured strategy and a good plan.
Let me tell you what we have done. That surely will help you.
As a person who works with the career industry, I see one single mistake that appears over and over again. For years, I saw this as a trend but only now I realize it as the most harmful and the most disadvantageous problem.
The same cause, why my brother got the job in one day and the same cause why the majority of people can't find any job in months.
No, it's not a lack of experience. The majority of people who have two or even five-year experience tend to search for a job in the same unprofessional way. It's a simple, yet such a common truth.
People search for any kind of job, not the job.
At first glance, it might sound not like a mistake, but a logical reason. Entry-level candidates and recent graduates don't have any official work experience, so they try to find whatever they can. However, an expectation to get any job by sending hundreds of emails to every open job position is only a hope.
You see, general resumes sent to irrelevant job positions look like a spam and spam is deleted; in most cases, even without a glimpse of a human eye, because of the modern Applicant Tracking Systems.
Quantity in job-hunting case loses over quality. Always.
Meanwhile, you might think that companies search for the best candidate with a huge experience, who is ready to drive sales, make a profit and solve problems, in other words - the superstar. But this is only a misty mirage that blurs your beautiful eyes.
In the real world, companies don't expect to find a perfect candidate within every job ad. This type of candidate appears once in a year or two and is usually actively headhunted by pro Hiring Managers.
In the real world, that open position which you see on a job search website, brings about 250 resumes, of which the bigger part is irrelevant, random and off-topic. "Candidates that expect to get any kind of job."
Companies don't search for the employee with the most experience and don't expect to find the perfect one. They search for the candidate with the most relevant experience.
The candidate who needs less training than others, who is a great fit for the position and who could do particular tasks without mistakes. Let me repeat the word relevant, because it is the main character (not my brother) in this short tail.
You will get that job if you are a relevant candidate, not because you applied for such a random job that you can't even remember the name of the company.
Actually, very simple
The only thing you need is a bit of marketing and strategical analysis. Follow the three-step tailoring plan and you will get results.
STEP 1 - Identify yourself.
What do you like? What do you love? What is your career goal? Where do you see yourself in the near five-year future? These are some of the base questions you need to ask yourself.
If you want to earn a lot of money, that is OK, but take a note that you can earn lots of money much easier in a field that you are good at, doing things that you like. Don't waste your life in a job that is boring for a wage that you could get in any other field and industry.
Don't be mediocre, be a pro.
STEP 2 - Find THE Job and THE Company that matches you.
If you already identified yourself, it's time to find the job. The job that some companies can offer and others don't.
The best strategy to find the job is to select key companies in your favorite industry, which have the position for your beloved activity.
My brother, in this case, found several streetwear fashion brands and shops that offer digital marketing and e-commerce positions.
Make a list of five, ten or twenty companies. Do a market analysis of every company, find what they do, who the clients and competitors are and most of all – identify how you can help them (solve problems).
It doesn't matter companies offer a job or not at this moment, because employers, more than anyone else, know that people come and people go. There is a high chance there is a position waiting just for you.
STEP 3 - Tailor your resume.
To tailor the resume is not the fastest way and that is why the majority of people don't do this strategy. However, it's super effective, which I could prove by fifty real examples.
The logic of tailoring is simple – you need to become as relevant a candidate to the position, as possible. To achieve this result, you need to follow several rules, all of which I put in the single comprehensive guide.
First of all - scan job ad. Understand what a company is searching for, what tasks do candidates expect to deliver. Scan and pick up important keywords. Based on the research, rewrite your "generic draft/resume" to a one page tailored resume. You will talk in the same language as the company.
Also, let me share one important thing. The single most annoying and unprofessional mistake that job candidates make is writing duties and tasks instead of accomplishments.
The phrase "I was responsible for" doesn't show results, it only states the fact that you have an experience.
Continuing tailoring further, include keywords to tailor accomplishments, start sentences with action verbs and use numbers to support your statements (of all the elements, numbers are the best way to show results).
If you spend some time to tailor your resume to a specific job position, it will become a gem. Not a broad and irrelevant document that is ignored and deleted. A gem.
P.S. Don't be discouraged if you haven't worked a single day in your life. Experience is life-long, not career-long. Learn how to tailor resume if you are a recent graduate or entry-level candidate.
Yes, I know I said three step plan, so count this point as a personal advice. After sending the tailored resume, contact the recruiter directly. On such websites as LinkedIn, you can find HR managers that hold interviews, even department managers and supervisors you would directly work for. Contact them and simply tell that you are very interested in the company and you have already applied for the job position. Virtual contact is a good way to send your cover letter too.
If you contact the recruiter directly, it will show you are interested in the position more than others. It will demonstrate initiative and how actively you seek goals. After all, what candidate can be better than the one who already up for a chat with other teammates?
The labor market is competitive and every job seeker wants to get the best job. Some candidates want to earn more money only, without having an idea what the job position requires. Others, like you, want to follow the career path to become pros, and that good job promises you perfection.
I know it's hard to get a job and after some job-hunting time, you try to get any. Then you send hundreds of letters per day and start to live with a hope.
While one job opening brings an average 250 resumes, only four to six candidates receive a call. That's why tailoring is one of the best solutions if you want to stand out of the crowd as a candidate for that particular position.
Remember that relevant quality is always better than irrelevant quantity. Act smarter, not harder and you will get that wonderful job.